FLORAL DESIGN 1 – Basic
This course will provide you with the basic knowledge and strong fundamentals that will enable you to acquire a solid foundation of Floral Design.
Total of 6 Classes – 18 Hours Total
Cost: $550.00 – Includes all materials
Introduction to the Principles and Elements of Design
Introduction to Care and Handling of Floral Products
Symmetrical & Asymmetrical Triangles
Table Center Piece – elongated
Creative Design & Evaluation
Each participant will receive a Certificate of Completion
FLORAL DESIGN 2 – Intermediate
18 hours total
Includes all materials
Intermediate Level of Principles and Elements of Design
Intermediate Level of Care and Handling of Floral Products
Learn How to Charge for your work and present proposals
Body Flowers (corsage, bout., head piece, etc.)
Modern Linear Design
Foliage Design (manipulation of foliages)
European Hand Tied Bouquet
Creative Design & Evaluation
FLORAL DESIGN 3 – Advanced I
18 Hours Total
All materials are included
Advanced Level of Principles and Elements of Design and How to Apply them
Advanced Level of Care and Handling of Floral Products
Advanced Level On How to prepare and present a proposal for Social and Commercial Events
Wedding Bouquet – Couture
Wedding Design – Center Piece
Orchid Plant Designs
Creative Design & Evaluation
FLORAL DESIGN 4 – ADVANCED II
TOTAL 6 – Classes – 18 Hours Total
COST $825.00 includes all materials
Advanced level on how to market your learned skills and how to projectyourself as a Professional Floral designer.
Advanced level on how to consult a Bride and how to nail her contract
Advanced level on how to provide top notch customer service to your clients.
Ikebana & Sogetsu Design Concepts – Philosophy and its history
Victorian Design Concepts – Philosophy and its history
Events II – Center Pieces
Structural Designs with foliage and flowers
Permanent Botanical Designs (Silks)
Final Design Evaluation (Will include theme designs)
CREATE AND OPERATE A FLORAL COMPANY
How to start or build and operate a floral business of either sales and services to the consumer or wholesale, is not an easy thing. The floral industry is changing every day and it is necessary that we can adapt to changes and new trends in the market in order to obtain successful results. It is not an easy process, and if we try to improvise the results will be poor and disastrous.
This course can be modified according to the need of the individual or company. We can help you start and or create a new business but can also assist a business that is already established.
We will offer you all the steps on how to create and operate a flower shop and how to implement solid systems.
Creating a business and marketing plan for a floral company is of must importance if you are looking for solid results.
The topics of the Internet and social networks will be covered.
Assistance in how to create a website that is effective and bring traffic to the company.
Assistance in how to create an effective company image. This includes, name, logo and registration of the company.
Assistance in selecting the location for the business.
Create the lay out of the Showroom and work area for a flower shop or warehouse.
Select appropriate floral supplies and hard goods for the company.
Determine flowers and foliage that will be suitable for sale in the business.
Assistance and training on how to join and use the floral networks FTD Florists, Teleflora etc.
The creative and artistic part or image of the company will also be covered and worked on.
Creating menus and floral recipes according to the season and for each Holiday.
Assistance in creating an Accounting System “Quickbooks” for the business.
We recommend that all interested parties will contact Mr. Ruben Consa, Director and Professor of Marketing, Tel. 305-504-1061 so your case or situation can be evaluated. An appointment can be set up directly with Mr. Consa in order to discuss your needs, goals and cost.
HOW TO CREATE A STRONG INTERNET PRESENCE FOR FLORISTS
This course will provide an overview of how Google and review sites work and how to ensure that your online strategy is designed to take your business to the next level and make you more productive and profitable.
Total of 9 HOURS of workshop
Learn why increased SEO = increased profits
Learn how search engines prioritize and categorize your website’s content and what to do about it
Why is having a good website important?
What can a website do for your business?
Learn what you need to have on your website to make sure you rank on Google
Do I need social media? How does it work?
Learn how to choose the right company to help you boost your business online.
Is my SEO company doing what I pay them for? Learn how to distinguish The Good, The Bad and The Ugly
What do I do if I get a bad review online?
How can I get more customers to review my company positively without annoying them in the process?
PRIVATE CLASSES WITH YOLA & RUBEN
This Course will enable you to study privately with Yola & Ruben one on one in order to maximize your learning experience. The Course can be tailored according to your specific needs or level of Floral Design knowledge. If your goal is to be employed in the Floral industry or start your own business this course will train you in a shorter period of time.
The Course can also be helpful for individuals that are already Floral Designers or own their Business and are looking to get to the next level of creative excellence.
Particularly for individuals that live out of state or in another country this course can be very beneficial.
Please call 305-504-1061 for a quote and or more information.
BRIDES BOUQUET – Techniques and Styles – Private Course
The art of making sophisticated and stylish bridal bouquets is like when the morning dew covers flowers with moisture and freshness. Everything flows and blends according to the taste and fancy of the Bride.
In this course you will have the opportunity to study privately with Yola Guz AIFD.
You will learn Yola’s magical style, techniques and personal philosophies.
Your level of perfection and attention to detail will develop to high levels of style and elegance.
The use of accessories, fabrics and exquisite delicate flowers will be covered in this custom class to a level of excellence never before imagined.
You will learn to wire a flower and foliages with the correct European techniques.
You will learn the care and handling of flowers and how to maximize their duration in relation to the application of the specific bouquet.
The new design trends will be explored, understanding where they originate and how they develope.
Cascades, waterfalls, poseys, European pocketbook styles and organic bouquets will be part of this course.
Also permanent botanical bouquets and preserved flowers will be explored.
Understanding the bride’s fantasy will also be included in this course.
You will learn the glamour and the appropriate protocol when working the Bride. The idea is to learn to listen and understand the dream of every bride in order to please her fully in all sense of the word.
You will learn how to present the bouquet to the bride (different wrapping techniques) the day of the wedding.
You will develop the confidence to understand the bride and how to advise her in regards to her bouquet and her wedding flowers.
This intensive course will consist of 25 hours in total and will be offered according to the schedule that students have available to them. Also it will be taking into account the availability on the agenda of the teacher.
The cost of this private course is $ 2,950.00 payable in two parts and includes all the flowers, foliages, accessories, unique elements and hard goods to be used.
FLORAL COURSE FOR “HOUSEWIVES”
This course is dedicated to housewives who are not aspiring to become a professional floral designer but want to acquire the proper training to create elegant and sophisticated floral designs.
Technical and creative ideas will be offered in a simple way to understand them.
How to apply and understand the principles and elements of floral design which will offer you the secret to all that is considered good design.
You will learn to create modern and classic floral designs without incurring in too much expense and materials.
You will learn floral design ideas easy and fast to create that will allow you to impress your family and friends.
You will learn about the different varieties of flowers and how to handle and condition them so that they last longer.
You will learn to select your flowers and materials and where to buy them at better prices. Also you will learn where to buy all your supplies and hard goods.
You will learn to use foliage and elements that sometimes we have in the yard of our houses.
The course consists of a total of 10 hours of classes.
The cost of this course is $ 450.00; including all materials to be used. Please call the following tel #. 305-504-1061 to register or for more information.
PERMANENT BOTANICAL FLOWERS (SILK) COURSE.
In this course you will learn the techniques and fundamentals on how to work with permanents flowers and the latest trends in design.
You will learn about the different varieties and qualities of the permanents flowers that are available in the market. Also, you will learn about vases and containers and the different alternatives that exist.
Using the technique of Illusion of water (hard water) will be covered.
You will learn to use innovative accessories including aluminum wire and Bujoin.
You will learn the mechanics of creating a design. Different materials and adhesives used.
Information on where to buy your flowers at better prices and where to buy all your materials will be provided.
This course has a duration of 8 hours and will be offered every THREE
months on the fourth (4th) Saturday of each 3 rd month beginning August 26,
The total cost is $ 395.00 and this includes all materials to be used, you will
take home two (2) designs.
August 26, 2017
November 25, 2017
February 25, 2018
May 26, 2018
August 25, 2018
November 24, 2018
For registration or for more information please call tel #. 305-504-1061, or by writing to firstname.lastname@example.org
ACCELERATED BASIC COURSE
This course is for individuals who do not have the time to participate in our regular classes during the week. Because they live outside of Florida or because their schedule does not allow them to attend our regular classes. This Basic level classes are condensed into a two (2) full days of classes – 18 hours to run consecutively offered Saturday and Sunday, Nine (9) hours on Saturday and nine (9) hours on Sunday. In this course you will be introduced to Basic principles and elements of design and the management and conditioning of floral products.. Also the execution of round designs, symmetrical, asymmetrical, Centerpieces, dozens of roses designs and European style pave will be covered. This course will include a final evaluation of your work.
The quota of students is limited, we encourage you to register early with a deposit of $ 150.00.
Total cost: $ 625.00
SEPTEMBER 16 & 17, 2017
NOVEMBER 11 & 12, 2017
MARCH 10 & 11, 2018
AUGUST 11 & 12, 2018
WEDDING & BRIDAL WORKSHOP
(Two available sessions)
NOVEMBER 4 & 11, 2017
MARCH 17 & 18, 2018
SEPTEMBER 15 &16, 2018
Join a two day intensive advanced Bridal Workshop with Yola Guz. Learn Yola’s approach in styling Cascading Bridal Bouquets and trendy European style bouquets using the latest accessories.
Previous experience with basic wire techniques is recommended for this advanced class.
Learn to consult brides and land their wedding contracts.
Elevate your image and increase revenue with your signature bouquets
Create Cascading Bouquets to enhance the bride and her gown
Blend the ideal flowers, foliage and accessories
Learn to create trendy organic bouquets using organic foliage
Work with bouquet holders, wires, accessories and fabrics
Cost: $525.00 – all materials are included
ORGANIC MODERN DESIGNS
Nothing is more difficult to achieve than capturing the simplicity of Nature and putting it to
work as a decorative design in an indoor environment.
When someone can bring the essence of outdoor nature to interiors is like creating magic that will enrich the soul of the viewer. Organic design is a thing of the spirit and it is a matter of the soul.
When creating organic designs the process begins by taking on somewhat of a puzzle approach that eventually evolves into a creative flow.
On this course you will learn to choose and connect each element in order to create uniformity and a complementary flow using natural materials such as air plants, succulents, orchids, sanseverias, stag horn fern, mosses and branches, etc.
You will learn how to combine elements so they can fit together like pieces of a puzzle using their textures, color and forms. Also, you will understand the sense of unity that it’s required to create extraordinary organic designs.
You will learn not to force the creative design process by working out the smaller details first in order for the larger solutions to begin blossoming. You will learn how to introduce and or combine green natural materials with colder elements such as stone and shells.
You will learn how to choose the correct containers in order to create harmonious designs.
Also, the aspect of drawing your initial ideas or simply doodling your way to the design will be discussed.
Total of 15 HOURS of workshop
COST: $625.00 INCLUDE ALL MATERIALS
SPECIAL EVENTS FLORAL DESIGN – advanced workshop
ONLY TWICE A YEAR
JANUARY 19 & 20, 2018
AUGUST 18 & 19, 2018
FLORAL SCULPTURES – advanced workshop
To be announced