YOLA GUZ AND THE DORAL ART AND FLOWERS FESTIVAL
No one denies the beauty of flowers. Flowers can create a mood, breathtakingly alter emotions and dazzle the senses. Yet, artists skilled and trained in the presentation and design of floral work are often perceived as traditional “artists.” With over thirty years of experience and involvement in the art world with his own floral sculptures, Festival founder Ruben Consa saw a lack of platforms to promote Floral Art. “It does not matter what medium is used, whether is a canvas and oil paint, clay and a wheel, the moving feet and body of a dancer or flowers and foliage, all these need to be considered art forms.”
Realizing this void brought him to believe that the creation of an art festival with flowers was necessary to create the awareness of flowers as not just bouquets or arrangements, but as a true form of art. At the same time, he wanted to promote new talent, especially young artists and newcomers to the field giving them the opportunity to grow as genuine professional artists.
The Doral Art and Flowers Festival encourages the unlimited potential of the floral artist’s imagination. Festival visitors will experience the inclusion of natural products such as exotic flowers, plants, foliage and other organic elements intertwined within structures made out of wood, steel, aluminum or any limitless canvas bases intended to serve as the medium for Floral Art.
The goals of the three day festival are to promote floral art as a professional career, promote new emerging and established floral artist professionals and their businesses, create consumer awareness in the use of flowers as an artistic and decorative medium, and to promote the local Floral Industry and the City of Doral as the leading hub of importation of flowers in the US.